Episode Four - December 13th 2211.

9.30 am.  Almost GreedFest and surprisingly most of the team were there in phis. Maybe because they expected me to take them for a GreedFest lunchtime drink.
 

Loda sputtered into view virtually, on an empty chair. Allegedly she had Birmingham Flu, and she looked slightly green. It was unlike her not to set a really glamorous vSelf, so I thought she was trying to make a point.
 

Dorid shimmered in a second later in shorts - he’d taken an early break on Lunar, so was also appearing virtual. His signal was out of phase, delayed at least a second, and his vSelf hovered a good metre above the table. Apparently Lunar had shifted on its axis because of a recent high-velocity robotruck re-entry crash and the vMeet™ tech hadn’t quite caught up yet.
 

I’d called the meeting. “Hi everyone,”
 

“Hi Art” they chorused in a sing-song way.
 

I paused for dramatic effect “OK guys, we need to get with the new gimmicks in 2212 – We’re going to do print.”
I watched their mixed expressions.
 

(“Hi everyone” said Dorid)
 

“Jeez Art, Print? Aren’t we the trendy one!” said Nepty coyly, with one raised eyebrow.
 

I spread my hands. “Yes we are trendy. And I also understand we'll need to get the latest static apps; our 3D and holo rendering won't work, because the output will be completely different. But if it’s good enough for OggleV, it’s good enough for us.”
 

(“Hi everyone,” said Dorid, his elevated vSelf now with sunglasses – I noticed the rest of the crew had started phasing him out)
 

“But OggleV are top 10 consumer, and we’re mid range B2B?” reasoned Jupe.
 

“Granted, ” I replied, “And there’s no point doing what I believe they call a ‘brochure’ for companies like Plop Technologies who only market to local buyers working for the utilities. But BlastM2bits Security Solutions have a high-expectation corporate client base. Their customers would be excited by turning over glossy pictures of BM2B holoscarers™, vGuards™ and eShock™ grids on real bound pages made of Piper.”
 

“I believe it’s called ‘Paper’ ” corrected Striton.
 

“Whatever, it’s still better than screen grabs or a cheap liser.”
 

“Laser,” corrected Striton.
 

“Anyway, it means we need to find a good ‘lotho-printer’?”
 

Striton crossed his arms and sighed patronisingly, like technical people often do.

“You mean a Litho-printer. - Printing plates are treated to carry an image, in relief, on their surfaces. The printing plates are kept dampened. Coloured ink is applied to the plates, usually 4 of them, but it is repelled from the dampened surfaces, which are the non-image areas.”

He paused, holding a finger in the air for silence, as he drank from his “Tekkies-do-it-on-their-own” SynthiCaff mug. He took a breath and continued,

“As the printing cylinders rotate, the ink is transferred to rubber blanket cylinders. The ink, now on the rubber blanket cylinders, is pressed onto the paper as it passes through the machine. The paper is trapped between the blanket cylinder and the impression cylinder - these pull the paper through the machine, through all the other coloured rollers, until it’s stacked for finishing and binding, which can include embossing, foil blocking or varnishing. - It’s really very simple.”

By now we were all talking among ourselves, Jupe was looking at 3D pictures of hoverbikes and Nepty was picking out decorated GreedFest pies. I was thinking about lunch.

(What’s Lotho Printing? Asked Dorid)

(to be continued)

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©Hartley-Stone 2011

Episode Three - December 6th 2211

Dom’s wife (his fourth) was sitting in my office when I got back from lunch. All hair and fingernails. Very pretty, but I don’t think Dom had married her for her insightful conversation. I’d met her once with Dom outside a Skoda showroom – How the other half lives...
 
Today she seemed to be working double speed, probably mixing SynthiCaff with StaySlim, and I noticed she was wearing one of the latest vFrocks^™.
 
You could set vFrocks to show fleeting images of favourite backgrounds, sort of like a chameleon. Most women picked forests, clouds or water scenes, on the right person they looked quite attractive. Unfortunately Mrs Estos shimmered with street scenes of New Dagenham. I wasn’t sure if she was being deliberately ‘out there’ or had just messed up the programming.
 
“So chuffed you liked my slogan, Art,” she chirped, referring to her contribution to our latest Adholo on EVacU8, the public works channel. The ad was intended to promote her husband’s company, Plop Technologies, which had just taken the number two slot in Waste Management. Her slogan was rather imposed upon us.
 
“You really set a new benchmark with that one, Mrs Estos,” I admitted  “’We take crap from all our customers’ was inspired. We’ve actually been tempted to employ it ourselves - and we’re not even in waste management!”
 
She looked sideways at me. I didn’t tell her that our designers had thought it was a typo, had tried to change it to ‘we take carp from all our customers’. I guess that did make more sense with PT’s new Brown Trout^™ logo.
 
“So Dom say’s you’re gonna look at my good idea for me,” she continued.
 
“Shoot,” I said, as a helitruck surged across her chest.
 
Words tumbled out of her, sounding rehearsed, “You know I’m a big fan of VirtuPets^™. Well it struck me that they can’t breed, I mean not like real pets used to, so I thought we could, like, mix their coding and help them make new ones for themselves, actually give virtual birth. We could call them VirtuPuppy, or VirtuChick. Whaddya think?”
 
“Sounds good,” I replied “VirtuChick^™ is already in use for something quite different, but I see where you’re going,”
 
“We could take it further and do a VirtuPet mash-up, - a dog with a cat, I’d call that a ‘Dat-up’ for instance, a goat with a sheep – that would be a ‘Gheep-up’.  And we don’t have to stop at mammals, we could even mix a fish with a duck!”
 
“The possibilities are endless,” I admitted,
 
A traffic light went red near her shoulder, she hardly drew breath… “So Dom tells me you do that. You do that marketing stuff like, that you can draw them up, code them and make the programming?”
 
“Well,” I replied carefully, “We’re largely B2B, so we can certainly help you market to the distribution channel, but to build a prototype like you suggest, you really do need a Reality Simulation expert – what we call an RS?”
 
I flinched involuntarily as a hoverbike drove at me out of her vFrock, “ That’s what I thought”, she replied, “But I remember Dom once said that when it came to marketing, you were really a smart RS?”

(to be continued)

http://www.hartley-stone.com

©Hartley-Stone 2011